Our informed business strategy rests upon the pillars of innovation and adaptability. Rooted in Riyadh, we strategically centre our efforts on a diverse range of ventures, including residential, commercial, hospitality, retail, destinations, and public developments, reflecting the multifaceted nature of our brand. This local stronghold fuels our present endeavours and propels us towards broader horizons, enabling us to seize national, regional, and global opportunities with agility.